We’ve sat on your side of the table.
Before Fractal VPM, Nick spent years running marketing for auto dealerships, professional firms, and e-commerce companies — which means years across the table from lead-gen vendors, ad reps, and agencies, deciding which pitches deserved the owner’s money.
Most businesses don't need a CMO's salary. They need a CMO's judgment.
The pattern showed up everywhere: owners spending real money on marketing — ads, vendors, a website — with no reliable way to know what came back. Not because they weren’t smart, but because every report they got was written by the company being graded.
That’s the gap a fractional CMO fills. You get the judgment — the plan, the budget discipline, the vendor evaluation, the honest monthly numbers — for a fraction of the $150k+ a full-time hire costs. And because the engagement is month-to-month, it has to keep earning its seat.
Along the way that judgment has saved clients thousands in vendor waste — money that was quietly leaking out of budgets nobody had time to referee.
The same clear structure, repeating at every scale.
A fractal repeats its structure no matter how far you zoom in. Marketing should work the same way: the promise in your one-line message should be the promise in your campaigns, and the promise in your annual plan. When every scale tells the same story, customers trust it — and budgets stop leaking between the layers.
That’s the test we apply to everything we build for you, from a tagline to a twelve-month plan.
Local enough to meet for coffee.
Fractal VPM works with small and medium-sized businesses across greater Pittsburgh — dealerships, contractors, firms, founders. Local matters here: we know the market you sell into, and you’ll never chase us across time zones.
Prefer email? nick@fractalvpm.com
Three habits you can hold us to.
Direct
If a number is bad, you hear it from us — with what we're doing about it. No spin cycle between you and the truth.
Numbers-forward
Every claim gets a number or a name where possible. Reports you can read in five minutes, decisions you can defend.
No jargon
You shouldn't need a marketing degree to know if your marketing works. If we can't explain it plainly, we don't understand it yet.
Thirty minutes with someone on your side of the table.
No pitch, no deck. Bring your biggest marketing frustration and leave with at least one thing to fix this week.
Book your free 30-minute review