A marketing chief on your team. A fraction of the cost.
Strategy, budget oversight, and honest vendor evaluation for Pittsburgh businesses — from someone whose only incentive is your results.
Book your free 30-minute review
Who this is for — and who it isn't.
Fractional means finite, so we’re picky in both directions.
You’re in the right place if…
- You spend $2,000+/month on marketing and couldn't say which half is working
- Multiple vendors bill you monthly and nobody referees them
- You have revenue goals, but no marketing plan tied to them
We’re the wrong hire if…
- You want someone to “just post on social”
- You're looking for a cheerleader for decisions already made
- You'd rather have impressive-sounding metrics than honest ones
What you get every month.
The job of a chief marketing officer, scoped to a business your size.
Marketing plan ownership
One person accountable for the whole plan — aligned to your revenue goals, not to any channel's sales pitch.
Budget & spend accountability
Every dollar tracked to a purpose. When something isn't earning, you hear it from us first.
Vendor & channel evaluation
We sit on YOUR side of the table when the lead-gen salespeople call. Pitches get vetted before they get budget.
Analytics in plain English
Monthly reporting a busy owner can read in five minutes. No dashboards you need a translator for.
Campaign oversight
We run the work or manage whoever does — agencies, freelancers, in-house staff — against the same plan.
All of it reported to you monthly, in plain English.
If a number is bad, you’ll hear it from us — with what we’re doing about it.
What a fractional CMO replaces.
You can get marketing leadership three ways. Two of them are expensive in ways that don’t show up on the invoice.
| Full-time CMO | Agency retainer | Fractional CMO | |
|---|---|---|---|
| What you pay | $150k+ salary, plus benefits | Monthly retainer | A fraction of a CMO salary |
| Their incentive | Their career track | Selling you more of their services | Your results — nothing else to sell |
| Who does the thinking | A senior marketer — if you can attract one | Whoever's assigned to your account | A senior marketer, every time |
| Your commitment | A hire you can't easily undo | Quarterly or annual contracts | Month-to-month |
The first-90-days guarantee.
If after 90 days you don’t have complete visibility into what your marketing is doing — and a plan you believe in — fire us, and the last month is free.
Honest scarcity, not fake urgency.
Fractional means finite. We work with a handful of Pittsburgh businesses at a time — when we’re full, we’ll say so and point you to someone good.
The fine print, out loud.
How many hours do I get each month?
We scope to outcomes, not a timesheet. Every engagement includes plan ownership, monthly reporting, and vendor oversight; the depth of hands-on campaign work varies by business. You'll know exactly what's included before you commit to anything.
What size business is this for?
Owners spending roughly $2,000+ per month on marketing — ads, vendors, agencies, tools — without clear attribution. If you're smaller than that, book the free review anyway: we'll tell you honestly if a fractional CMO is overkill for where you are.
Do you replace our agency?
Only if the numbers say to. Often we keep your agency and manage it properly — we set the targets, read the reports, and check the work. Vendors behave differently when someone who knows marketing is sitting on your side of the table.
What does month one look like?
A full review of your spend, vendors, analytics, and messaging — then a marketing plan aligned to your revenue goals, delivered inside your first 30 days. You'll see where every dollar goes before we change where any dollar goes.
How long am I locked in?
You're not. Engagements run month-to-month. Fractional leadership should re-earn its seat every month, and the plan plus the numbers make that easy to judge.
“We faced a barrage of lead-gen salespeople. Nick helped us sort through what was working and what was not. We probably saved thousands over the years.”
Find out what a marketing chief would change first.
Book the free 30-minute review. You'll leave with a read on your spend and one fix to make this week — whether or not we ever talk again.
Book your free 30-minute review