What happens when someone finally reads the numbers.
Real engagements, told the way we report: the situation, the work, the result. No adjectives doing the heavy lifting.
Auto retail · Fractional CMO
Refereeing the vendor barrage at a Ford dealership
“We faced a barrage of lead-gen salespeople. Nick helped us sort through what was working and what was not. We probably saved thousands over the years.”
Jay— President, Ford Dealership
The situation
A dealership president faced a constant stream of lead-gen vendors and marketing salespeople — every one with a pitch, a contract, and a report card they graded themselves. Nobody on the dealership's side had the time or the background to referee.
What we did
We built an evaluation framework and sat on the dealership's side of the table: set the targets, read every vendor report against real results, and sorted what was working from what was noise. Contracts that couldn't prove their keep got cut or renegotiated.
The result
Thousands of dollars in vendor waste eliminated over the years of the engagement — and a president who knew exactly what each line item bought.
“Nick helped me stand up a new business, develop a go-to-market strategy, and build an e-commerce website. I love the result.”
Harry— CEO, E-commerce Startup
The situation
A founder had a product and the will to build a company around it — but no brand, no go-to-market strategy, and no storefront.
What we did
We developed the go-to-market strategy, shaped the brand and messaging groundwork, and designed and built the e-commerce website — wired with analytics from day one so every order traces to its source.
The result
A launched, trading business — strategy, story, and store, shipped as one piece of work.